Posted by: dpatreau | October 28, 2009

Offering incentives to support SMS opt-in

What Yamaha did is an example of a great way to support your SMS programs and encourage people to opt-in for mobile alerts. Having the right incentive can be very effective as seen with this example where Yamaha noticed a 400% increase in consumers signing up for SMS alerts.

http://www.mobilemarketer.com/cms/news/messaging/4507.html


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